Rockwell

The Rockwell Credo: What We Believe

We believe maximizing the satisfaction of our customers is our most important concern as a means of warranting their continued loyalty.

We believe in providing superior value to customers through high-quality, technologically advanced, fairly priced products and customer service, designed to meet customer needs better than all alternatives.

We believe Rockwell people are our most important assets, making the critical difference in how well Rockwell performs; and, through their work and effort, separating Rockwell from all competitors.

We believe we have an obligation for the well-being of the communities in which we live and work.

We believe excellence is the standard for all we do, achieved by encouraging and nourishing:

Respect for the individual
Honest, open communication
Individual development and satisfaction
A sense of ownership and responsibility for Rockwell's success
Participation, cooperation and teamwork
Creativity, innovation and initiative
Prudent risk-taking
Recognition and rewards for achievement

We believe success is realized by:

Achieving leadership in the markets we serve
Focusing our resources and energy on gobal markets where our technology, knowledge, capabilities and understanding of customers combine to provide the opportunity for leadership
Maintaining the highest standards of ethics and integrity in every action we take, in everything we do

We believe the ultimate measure of our success is the ablitiy to provide a superior value to our shareowners, balancing near-term and long-term objectives to achieve both a competitive return on investment, and consistent increased market value.