Corporate Mission
We believe that most people need measures of employer-sponsored and individually initiated financial protection and services, quite aside from benefits provided by government, to assure their financial well-being and the financial well-being of their families and the businesses with which they are associated.
Our mission is, therefore, to achieve excellence in providing financial products and services for people, and to do so in a responsible manner.
We will accomplish this mission through creative anticipation of and response to the changing needs and preferences of our clients.
Corporate Objective
Our objective is to achieve increasing acceptance of our products and services, measured by long-term real growth in our assets, premium income and fees for services.
An equally important allied objective is to earn operating income sufficient to provide:
Principles of General Management
General management will operate the company with contemporary and enlightened principles and processes.
Major emphasis will be placed on the coordination of operations and optimal employment of resources to achieve the company’s Mission and Objective.
Great-West Life’s management recognizes that to prosper, the company must serve its clients, staff members and sales representatives, shareholders and the community at large, with integrity and according to the highest standards of conduct.
Principles of Personnel Management
We will maintain an environment of trust in, and respect for, the dignity of the individual. We will strive to select and retain superior people. We will build and maintain a dynamic organization through an open and participative style of management that encourages teamwork at all levels of the company. We will give staff members and sales personnel every opportunity to make the most of their abilities and reward them according to their contribution to meeting our objectives.
Principles of Marketing Management
We will distribute our products and services in the best interests of our clients through distribution systems that are contemporary, innovative and socially responsible.
In this context, we reaffirm our belief that incentive commission systems reflect sound and enduring marketing management principles.
We will also use other means of marketing to access markets insufficiently addressed by established systems.
Principles of Investment Management
Our investment program will carefully balance the quality, terms and rate of return on our investments. We will strive to achieve a consistently superior rate of return to meet our overall financial objectives and obligations to our clients.